“This absorption into reality does not, however, signify the “end of ideology.” On the contrary, in a specific sense advanced industrial culture is more ideological than its predecessor, inasmuch as today the ideology is in the process of production itself. In a provocative form, this proposition reveals the political aspects of the prevailing technological rationality. The productive apparatus and the goods and services which it produces “sell” or impose the social system as a whole. The means of mass transportation and communication, the commodities of lodging, food, and clothing, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers more or less pleasantly to the producers and, through the latter, to the whole. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood. And as these beneficial products become available to more individuals in more social classes, the indoctrination they carry ceases to be publicity; it becomes a way of life. It is a good way of life-much better than before-and as a good way of life, it mitigates against qualitative change. Thus emerges ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe. They are redefined by the rationality of the given system and of its quantitative extension.” Resources are needed for education, but what kinds? How do we create free space for learning in the modern world with an ever shrinking set of resources for an exploding population? How do we educate to minimize the detrimental effects of climate change? etc. Huge questions. I want to chew on them with you. I think the solution to climate change is a unborn kid in Sub Saharan Africa, a favela, or in ghetto in L.A. Let’s talk about how to find him or her to evolve it. With the City Data Company‘s new tool Walkabout, I will be exploring how to tell a story of modern healing. Art by Steph Raven that can be bought here.
InnerLight Enlightenment by Dr. William Kaya Erbil is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.